Dynamic Card Solutions’ CardWizard® Selected by Busey Bank to Instantly Issue Unembossed Debit Cards

ENGLEWOOD, Colo.—(Dec. 15, 2009)— Dynamic Card Solutions (DCS), the leading provider of instant issuance and PIN selection solutions for banks, credit unions and retailers that issue magnetic stripe, EMV and contactless cards, today announced that Busey Bank has implemented DCS’ patented CardWizard® software and FCP 20/20 flat card printers to instantly issue unembossed MasterCard® debit cards at the branch level. 

The Illinois-based bank has installed DCS’ instant issue software and associated hardware in 12 banking locations throughout Illinois and Florida.  New customers who open a checking account with Busey Bank, as well as existing customers who need a replacement debit card, can simply walk into the branch and receive an unembossed personalized debit MasterCard in a matter of minutes. The cards are PINed, printed and presented to the customer at the time of their visit and can be immediately used when they leave the branch.  

“We reviewed several vendors that offered instant issue solutions, however, we found that Dynamic Card Solutions had the best overall value-proposition and, being the leader in the instant card issuance market, we felt comfortable that our short- and long-term goals would be met,” discussed Dianna Reinhart and Susan Thuney, senior vice presidents for Busey.  “Being able to place a debit card in the hands of our customers immediately is a great value-add and a differentiator that has allowed Busey to remain a leader in our communities, giving us a competitive edge. In addition, we have reduced our costs for expediting cards, as customers can receive cards right away in emergency situations.”

Busey’s Illinois branches went live in August 2009, with the Florida branches going live in September.  Among the 12 locations that now offer instant issue, Busey has campus locations that have implemented the technology.  With the program, the bank offers college students a debit card immediately when they open a new checking account – which has been very successful thus far.  The bank issued 707 cards at their campus locations just in August.

“College students typically prefer debit cards to checks, which has allowed our instant issue program to be very successful with our campus locations,” added Reinhart.  “Our cardholders love being able to receive their card immediately and are pleasantly surprised by the fact that they have an active card when they walk out of the door.” 

By issuing unembossed MasterCard® debit cards, Busey Bank will have the ability to offer a variety of images that cardholders can personally select for their card background.  Once the background is selected, DCS’ CardWizard software transfers all personalization data fully encrypted to the FCP 20/20 printer which quickly and securely prints in brilliant, high-definition color onto both sides of white blank card stock the personalized unembossed card.

For more information about DCS’ instant issue technology, please visit www.instantissuance.com.

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About Busey Bank
Busey Bank, a subsidiary of First Busey Corporation, is a financial services company offering personal and business banking. Busey Bank, a wholly-owned banking subsidiary headquartered in Champaign, Illinois, has $4.2 billion in assets and thirty-four banking centers serving downstate Illinois, a banking center in Indianapolis, Indiana and eight banking centers serving southwest Florida.

About Dynamic Card Solutions
Founded in 1996 and a wholly owned subsidiary of Dynamic Solutions International, Dynamic Card Solutions (DCS) is the leading provider of instant issuance and PIN selection solutions for banks, credit unions and retailers that issue EMV, contactless and magnetic stripe cards. With over 500 financial institution customers supporting thousands of active branches, DCS is the leading instant issuance provider for Visa® and MasterCard® debit cards worldwide. DCS is dedicated to meeting the needs and requirements of complex issuance environments, and has the experience to guide you through the procedures and processes required to implement a best-in-class instant issuance operation for contact and contactless EMV and magnetic stripe cards. For additional information, call +1 303.754.2000 or visit the Dynamic Card Solutions Web site at www.instantissuance.com.