Instant Issuance

DCS Selected by Franklin Bank and Trust

ENGLEWOOD, Colo.—(March 16, 2009)—Dynamic Card Solutions (DCS), the leading instant card issuance and PIN selection provider for financial institutions, today announced that Franklin Bank and Trust has recently installed DCS’ patented CardWizard® software and FCP 20/20 printers to instantly issue unembossed Visa® debit cards at the branch. The Kentucky-based bank is one of the first financial institutions in the state to offer instantly issued unembossed “flat” debit cards to its customers.

Utilizing DCS’ technology, Franklin Bank and Trust allows new customers who open a checking account, as well as existing customers who need a replacement debit card, to simply walk into the branch and receive an unembossed personalized card in a matter of minutes. The Visa debit cards are printed and presented to the customer at the time of their visit and can be immediately used when they leave the branch.

“Having the capability to issue customized debit cards immediately at account opening provides a great service because cardholders do not have to wait for their cards in the mail, and they immediately receive a card with a beautiful design on it,” said Theresa Gann, E-Banking officer with Franklin Bank and Trust. “We have seen an increase in customers who have closed accounts at their previous banking location and switched to us simply because of the convenience and innovation we offer with the customized unembossed cards – everyone in the community wants one.”

Franklin Bank and Trust offers a variety of images that cardholders can select for their card background including special ‘local’ community images. Once the background is selected, DCS’ CardWizard software transfers all personalization data to the FCP 20/20 where the highly personalized card is securely and immediately printed in brilliant, high-definition color onto both sides of white blank card stock.

Also included is an advanced thermal printing of the three-digit CVV2 code on the back of the card, replacing the older rear indent method. The FCP 20/20’s high definition printing process with a highly protective film overlay provides greater permanence and durability – fully protecting the CVV2 code and all other printed data including background images, logos, PAN, cardholder name, expiry date, etc.

“The reliability of the printed CVV2 code with the FCP 20/20’s film overlay is much better than the older rear indent method,” said Gann. “We used to get numerous calls from customers asking what their CVV2 code was because the rear indent was worn away and they could no longer see it. The durability of this new and improved printed method is much more superior.”

For more information about DCS’ instant issue technology, please visit www.instantissuance.com.

About Franklin Bank & Trust Company


Franklin Bank and Trust Company is “Hometown Banking at its Best Since 1958.” The bank opened its doors on December 1, 1958, and offers full financial services including a selection of savings accounts, certificates of deposits, consumer and commercial loans, home loans and internet banking. With five branches in Franklin and Bowling Green, Kentucky, Franklin Bank and Trust makes banking more convenient. For more information, please visit the Web site at http://www.fbtco.com.

About Dynamic Card Solutions

Founded in 1996 and a wholly owned subsidiary of Dynamic Solutions International, Dynamic Card Solutions (DCS) develops instant issuance and PIN selection solutions for banks, credit unions and retailers that issue EMV, contactless and magnetic stripe cards. DCS is the leading instant issuance provider for Visa® and MasterCard® debit cards. The company offers fully integrated solutions that allow financial institutions and retailers to quickly and securely issue debit, credit and ATM cards instantly at branch or store locations. Issuing cards instantly increases customer service, card sales and revenue, and eliminates current card issuance costs. DCS’ system includes a user-friendly administration component that provides full reporting, card inventory, and more. All solutions utilize encryption and are compliant with recommended security procedures for instant issuance. For additional information, call +1 303.754.2000 or visit the Dynamic Card Solutions Web site at www.instantissuance.com.



"As we thoroughly researched different instant issuance vendors, DCS rose to the top of the list because of its excellent reputation, strong referrals, and software superiority. DCS' software has delivered an extremely reliable solution with a detailed reporting system that seamlessly integrated with our existing infrastructure."
- Benson Bolling, Director of Business and Card Services, Alabama Credit Union


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