A Win-Win Situation for Card Issuers and Consumers

Instant issuance offers enhanced service and satisfaction while simultaneously providing an attractive return-on-investment (ROI) for issuers. It is a win-win opportunity where increased service through instant issue will ultimately increase revenue, profitability, and cardholder loyalty. The immediate issuance of a card when opening a new account or an emergency card replacement provides consumers with instant gratification and a lasting first impression.

Enhanced Service and Convenience

The consumer gains the convenience of receiving their card immediately which is ready to use same or next day.

•  Instant Gratification – Consumers want the instant gratification and secure feeling of walking out the door with a ready-to-use card in hand.

•  Enabling Customer-Selected Pin at the Branch Location - Consumers that select their own PIN at the time of issuance remember it better, which leads to increased customer convenience and card usage.

•  Programmatic Activation of Debit and Credit Cards – Consumers benefit directly from the immediate (or next day) ability to use their cards and statistics indicate that they begin using the cards sooner and more often.

•  Enhanced Consumer Education Increases Card Utilization – Instant issuance provides a unique opportunity to interact with the consumer in-person to explain the benefits of using their cards in lieu of checks and cash.

•  Enhanced Card Issuance Security – Instant issuance reduces the risk of mail and identity theft providing greater security to the consumer.

•  Convenient Emergency Card Replacement – Have you ever lost your card or had it stolen?  Imagine the convenience of driving to the local branch to receive a replacement card immediately. This level of service convenience leaves a lasting impression that builds consumer loyalty and the ability to cross-sell other cards to your customers.

 
Improved Profitability

If you are looking for ways to improve the profitability of your debit or credit card programs, you should be considering the benefits of instantly issuing cards. 

• Reduced Card Issuance Costs – The cost of issuing cards instantly in branches eliminates all of the production, mailing and activation costs associated with central issuance of cards. 

• Reduces the Cost to Support PINs – Instant issuance facilitates customer-selected PIN at the branch location as well, which significantly reduces PIN support costs.

• Higher Card Activation Rates - The first hand customer education that can be achieved with instant issuance increases card activation and usage rates.  In comparison, cards received in the mail days later require additional activation steps and are often never activated. 

• Increased Card Usage – Cards received immediately are used sooner and often achieve top-of-wallet status which increases interchange revenue.

• Reduces The Cost Of Mail Theft – Mail and subsequent identity theft is a serious issue that increases issuer costs and reduces consumer confidence.  Instant issuance is the most effective way to combat these risks for new accounts since cards are issued in-person and not mailed. 

• Emergency Card Replacement – Another opportunity for cost savings while increased customer satisfaction is by issuing replacement cards at the branch as well.

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